Company history

1889

On July 1st, Hermann Bahlsen (1859 - 1919) takes over the company "Fabrikgeschäft Engl. Cakes und Biscuits" from H. Schmuckler in Hanover. He renames the company "Hannoversche Cakesfabrik H. Bahlsen". Production commences with a staff of ten.

1905

Bahlsen takes on the leadership role in technology and implements the first production line for packaging in Europe.

1919
1930

Death of Hermann Bahlsen on November 6th, 1919. When Hans, Werner and Klaus Bahlsen come on board, a young leadership team restructures and modernises the company which had suffered from the effects of war and inflation. By now, savoury snacks have also become part of the range.

1935

Birth of a salty legend! The first pretzel sticks - Salzletten from Bahlsen (today Saltletts classic sticks) - are introduced to the German market.
Klaus Bahlsen had returned with the recipe from a trip to the USA.

1951

The first automatic crisp machinery in Europe! The presence of American soldiers increases the demand for potato crisps in Europe. Heinz Flessner -a German mechanical engineer- establishes the company “Flessner KG” in Neu-Isenburg and supplies the US army with the first potato crisps produced in Germany.

1963

Bahlsen introduces the first peanut flips to the German market - ErdnußLocken!
These delicious curls have been on sale in France since 1960 under the name of Curly.
By aquiring shares of the company Liebelt in Hamburg, Germany, the assortment is enlarged with nuts.

1964

The "Hermann Bahlsen Keksfabrik KG" purchases shares of the "Flessner KG" Neu-Isenburg, Germany, and distributes the Flessner products under its own name Bahlsen.

1968

The most modern crisp factory in Europe at this time goes into production in Neunburg vorm Wald, Germany in 1968.

1972

Since 1972 crisps are also produced in Hankensbüttel, Germany to serve the higher demand for potato crisps.

1974
1975

Werner Bahlsen’s sons, Lorenz Bahlsen (1947) and Werner M. Bahlsen (1949) join the company.

1985

Bahlsen buys the remaining Flessner shares.

1989

Bahlsen celebrates its 100th birthday.

1991

The "Krebaer Kartoffelverarbeitungs- und Vertriebs GmbH" in Saxony, Germany, is purchased. Today, the largest part of the nut assortment of Lorenz Snack-World is manufactured there.

1992

By acquiring Polish Snack company „Unimarex“ Bahlsen is expanding its strategical investment in the growing markets of East and South-East Europe.

The Bahlsen Group is restructured on the operative level into the segments of "sweet" and "snacks". The snack business is now operated separately and given a name of its own "Bahlsen Picanterie".
In Skawina, Poland, Lajkonik Snacks S.A. was a aquired.
With the successful launch of Crunchips, Bahlsen establishes one of the leading European crisps brands.
Launch of NicNac’s – the first monobrand on the nut market and the indisputable original coated peanut.

1999

Snacks make their own way! This is the beginning of the legally fully independent “Lorenz Bahlsen Snack Group”, handling the snack business from its headquarters in Neu-Isenburg, Germany

2001

The logo changes from "Bahlsen Picanterie" to "Lorenz Snack-World".
In Austria a marketing and sales unit is established, which coordinates from the core market Austria also the business in the Balkan region. The company is based in Klagenfurt am Wörthersee.

2003

Salzletten becomes Saltletts! Lorenz Snack-World presents the new umbrella brand for pretzel products: Saltletts. Under this brand, completely new pretzel products are launched, like Saltletts Sticks Sesame.
Separation of producer of pretzel products, Lajkonik Snacks S.A. from the Lorenz Snack-World organizational structures.

2005

Lorenz Snack-World continues its investments in South-East Europe and acquires the Croatian company Karolina. Karolina produces salty and sweet products and is the base for further expansion of Lorenz Snack-World business in the Balkan region.

2006

Switch of the logo to a more modern, appealing one. Center of the logo remains the personal handwriting representing continuity and personal guarantee of Lorenz Bahlsen for the quality of all Lorenz products.
In Stanowice, Poland, production in a new, modern manufacturing plant is started.
By acquiring Intersnacks´ Polish company Polsnack, a manufacturer and distributor of Chio and Biesiadne brands, Lorenz Snack-World continues with its consistent investment in the growing markets of Eastern and South-Eastern Europe to strengthen its position on the Polish snack market. At the same time the Lorenz Snack-World business in France is sold to Intersnack.
In Russia the business activities are strengthened with the establishment of a marketing and sales representation of Lorenz Snack-World in Russia in Saint-Petersburg.

2007

Start of production of pretzels and sticks in Kirishi close to St. Petersburg.

2008

Establishing Lorenz Services in Poznan, Poland in order to bundle bookkeeping activities in an international Lorenz Shared Service Center.

2009

Outsourcing of the nut production site Kreba in Germany.

Further development of sales in Russia – regional expansion program is established. First deliveries to Ural and South regions of Russia.

2011

Lorenz Snack-World strategically focuses on salty snacks. Sale of the sweet business in Croatia.

Further development of sales in Russia. First deliveries to the Central region of Russia.